I don’t think we’ll be able to do that forever.For Microsoft’s Sarah Bond, one of the major differentiators between Game Pass and the subscription services that have come to dominate the video and music industries is that it remains joined at the hip to the Xbox Live retail store, and so the relationship between playing on subscription and buying games is fluid in a way that isn’t replicated for those other services. The Verge also noted that, in October, Xbox’s chief Phil Spencer told a Wall Street Journal conference that, “We’ve held our price on our console, we’ve held price on games and our subscription. The price hikes follow, somewhat, changes Sony made to its PlayStation Plus line of subscriptions one year ago, as well as Sony’s decision in August 2022 to raise the price of the PlayStation 5 in several major markets - but not the United States. The price increases mean a Series X will cost £479.99 in the U.K., €549.99 in certain European Union Markets, and AUD $799.99 down under. A Microsoft spokesperson told The Verge that the company “adjusted the prices to reflect the competitive conditions in each market.” Additionally, Microsoft will raise the price of the Xbox Series X in the United Kingdom, Canada, and Australia beginning on Aug. Polygon has reached out to Microsoft representatives for additional comment on the price changes. Xbox Games With Gold lived in Game Pass’ shadow in 2022
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